Flagship course
Signal Lattice Lab
A six-week live cohort where you construct a lattice of micro-conversions, defend each node with evidence, and leave with instrumentation notes your engineers will accept.
What you will learn
- How to separate micro-conversions from vanity events without losing narrative for stakeholders.
- How to map hesitation across Thai mobile checkout patterns, including COD and bank-transfer branches.
- How to write event contracts that survive A/B tests and partial redesigns.
- How to run a weekly signal review that product and growth can share.
Modules
Audit existing events, retire duplicates, and name the lattice you actually need.
Sketch friction on real screenshots from your product — not fictional wireframes.
Write measurable definitions for soft commitments: save, compare, request callback, open calculator.
Partner with engineering on properties, null rules, and versioning.
Watch fewer replays with better filters; document findings in a shared grid.
Present one lattice change with before/after evidence and a maintenance plan.
Instructor
Arisa Phan
Former growth analytics lead for Southeast Asian marketplaces. Now teaches Micro-Conversion Analytics at Sessiondeckgrid’s Bangkok studio and remotely.
Learner notes
“Module four’s contract template stopped our weekly fight about whether ‘add_to_cart’ meant the same thing in web and LINE mini-app.”
— Client in logistics SaaS
Ploy, Phuket: “Dense but concrete. I still struggle with SQL joins — this course does not replace a data-engineering track.”
FAQ
Do I need a specific analytics stack?
No. Examples reference common tools, but assignments work with exports from whatever you already use.
Is this suitable for absolute beginners?
You should already read basic funnel reports. Absolute beginners in analytics often feel lost in weeks three and four — that is a real limitation of the current cohort design.
Are payments processed on this site?
No. Pricing below is informational. Enrollment is arranged through contact with our team.
What language is the cohort run in?
Instruction and materials are in English, with optional Thai clarifications in Bangkok evening sessions.